Empowering individuals
Changes to home care packages that were introduced in Australia in 2017 mean consumers are free to choose their care provider; previously, this wasn’t an option for individuals and their families.
“There have been major reforms to the funding streams for both aged and disability care over the last five years, which now means it’s easier than before for people and families to access funds when they need to,” says Andrew.
“Funding is now given to the individual rather than directly to the companies, and as a result, has empowered the individuals receiving the funding, giving them choice and control to choose their provider.”
Andrew says, “We help our clients in a variety of ways. We are always working towards hitting personal goals which are set by the clients themselves, and, this can be incredibly rewarding and varied. The goals can vary from learning new ways to communicate, wanting to living independently or accessing the community, It’s hitting goals like these, where at the end of each day your feel proud of what your business is achieving and the tremendous benefits it can have on an individual’s life.”
For potential franchisees
Andrew says, “Be authentic! When meeting with other professionals or potential clients, just be yourself and don’t hesitate to show your passion for the industry and what drives you. It will set you aside from other providers, especially the larger national organisations.”
“People will gravitate to your business because it is locally owned.”
“Always go above and beyond for your clients, word travels fast, and most of my referrals have come from word of mouth and support coordinators pushing our service. We are yet to do any local marketing or advertising and have successfully built a business relying on word of mouth marketing.”
Homecare during the COVID-19 crisis
Home Caring has doubled the number of hours of service from March 1 to the end of July, and are recruiting franchisees to be able to cope with the extra demand.
“We are frightened witnessing what was happening overseas and how it was affecting people, especially the elderly. We knew it wasn’t a case of if it was going to hit Australia, but when,” says Andrew.
“My business has ended up growing by 20 per cent as we have begun supporting people who are being discharged early from hospitals to free up hospital beds and continue their care at home.”
“We’re supporting our staff by reducing all non-essential shifts and supplied our most vulnerable clients with as much personal protective equipment (PPE) Available. We also implemented working from home and ceased home visits from our case managers before being instructed to by the government,” explains Andrew.
Want to take the next step?
Potential franchisees will align with Home Caring’s highly regarded brand names, Home Caring and Dementia Caring and have assistance to acquire appropriate licences, as well as, access to a comprehensive training program, ongoing operation support and management tools. Home Caring also provide a salary package so you don’t have to worry about paying bills and can focus on growing your business.
