Ms. Gelareh Naeinian, President of Australian International Home Care Academy, CEO of Pure Home care, and founder of “Zhi Hu Bao” Brand was interviewed by the media.
In april, flowers blossom brighty.
The willows are graceful and full of fragrance.
Recently, The International Home Care Forum was held in Shanghai which brought the public attention to hime care service in China.
On April 16, China Ageing Association issued a report on the research paper about “The Consumption and Demand of The Elderly People” shows that from 1999 to 2018, China’s elderly population has increased by 118 million in the past 19 years and China becomes the only country in the world with an elderly population over 200 million.
Gelareh is currently the President of Australia International Home Care Academy fro Sydney. She is also the founder of Pure Home Care, a well-known high-end private home care service provider in Sydney. Ms. Gelareh grew up in Australia and she has been deeply involved in home care business because of the influence of her family. In 2007, she founded Pure Home Care in Sydney and has served more than 20,000 patients.
Gelareh Naeinian
Gelareh Believes that home care service is not only physical work and housekeeping job, Home Care service people and support workers must go through the qualification training to be certified. “Zhi Hu Bao” is keen on providing the home care service with “dignity and respect” as our core value and bringing the happiness to millons of Chinese families.
Gelareh introduced that providing professional home care service for private client’s and families is so much more complicated than a simple, physical care or houskeeping job since those service people and support workers need to complete a systematic qualification training and to be certified by the Australian International Home Care Academy.
As one of the pioneers to bring a well-established western brand of Home Care Service to be launched in China, starting from Shanghai, Gelareh looks forward to providing inernationalized, standardized and high-end home care certification coursesfor the Chinese market through the support of local government, cooperation with medical and nursing institutions and all parties related to the health care industry. Our brand “Zhi Hu Bao” means providing “dignified and respected” service as the core value and bringing the happiness to the millions of Chinese families.
A considerable proportion of the elderly choose home care service theme days, creating a huge demand. But at the same time, there is a shortage of home care professionals in this business. According to the data of the National Ageing Commission in China, in 2017, there were more than 40 millon disabled and semi-disabled elderly people in china. It is also estimated that by 2030 in China, the demand for home care professionals for the elderly will reach to 68 million people.
While “Zhi Hu Bao” carries out the training in cooperation with medical care institutions and relevant parties in the health insdustry to improve the professionalism, service quality and advanced skills, the huge opportunities in the Chinese home care market will attract more international professional institutions and professionals in the near future.
As one of the earliest overseas professional home care brands entering China, ‘Zhi Hu Bao’ hops to play a key role in two major business sectors at this stage .
Firstly, in cooperation with medical and nursing institutions and all parties related to the halth industry, training courses and certifications system should be developed to further improve the quality and professional skills of home care service people.
Secindly is to cooperate with medical and nursing institutions and all parties concerned with the health industry to provide “private home care” services to individual families. These private care programs cover all aspects of daily life.
For example:
Gelareh Naeinian, Ceo of Home Pure Care and Michelle Chen, General Manager of Home Pure Care Shanghai company were having a Media Interview.
On February 12, 2019, The National Health Committee issued the plan on launching the pilot project of “internet + nursing services” in 6 provinces. According to Gelareh, founder of Zhi Hu Bao, this paper shows that the Chinese government has provided important policy support for the development of a healthy home care business, which makes her a “foreigner” who os engaged in this profession very excited.
Gelareh lover China. She says China is the safest country in the world and Shanghai has the best entrepreneurial soil. In 2018, after nearly one year of the market research in China, Gelareh clearly understood the huge market demand domestic and foreign service level. Therefore, She chose to invest in Shanghai and established Pure Home Care Shanghai company.
Gelareh said thay “we should bring the mature concept of home care service into China, introduce standardized training content into the Chinese market, and create a real sense of high-end home care professionals in China.”
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The Albanese Labor Government has introduced a landmark Aged Care Bill, marking a once-in-a-generation reform to prioritise the rights, safety and dignity of older Australians.
From 1 July 2025, the new Aged Care Act will bring significant changes, including:
-Tougher regulatory standards to ensure higher
accountability
-Strengthened Aged Care Quality Standards for improved
care delivery
-A dedicated Statement of Rights for older Australians
-A $4.3 billion Support at Home program to help seniors live independently at home for longer
These reforms align with the Royal Commission’s recommendations, focusing on better complaint handling, greater participant choice, improved funding and enhanced fairness and quality across the sector.
If you’d like to learn more about how these changes impact you or your loved ones, Home Caring can guide you through the details. Please call us on 1300 875 377 for personalised support and assistance.
Read more 📱- health.gov.au/aged-care-act
#AgedCareReforms #SupportingOlderAustralians #australianhealthandagedcare #AHAC
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Even as we head into the final month of the year our incredible Home Caring teams show no signs of slowing down! Fueled by their passion for helping others they’ve been working tirelessly to make a difference in the lives of our clients. Last weekend our Home Caring Vermont HomeCaring Narre Warren Home Caring Footscray HomeCaring Mornington Peninsula Home Caring St Albans Eltham and Bellarine teams all came together to showcase their dedication and expertise at the Melbourne Disability Expo.
The expo was an amazing opportunity for our teams to connect with the local community, meet new faces and raise awareness about the vital work we do. From sharing insights into our services to forming meaningful connections all of our Melbourne teams went above and beyond to make the event a resounding success. It’s clear that when you’re passionate about your work, it never feels like a job – and this passion was on full display throughout the weekend. A big thank you to everyone involved for representing Home Caring with such heart and dedication! 🩵
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Happy Friday HC fam!
It’s been a busy and productive week here at Home Caring with only forty days till the end of the year we are full steam ahead! One highlight was the team-building and networking session with our amazing Home Caring Bankstown team. The workshop was a huge success bringing everyone together to learn, grow and strengthen our skills.
These sessions are such a valuable part of what we do as they foster connection, build efficiency and empower us to deliver the best care to our clients. As we all know being a support worker can sometimes feel isolating but moments like these remind us of the incredible community we’re all a part of.
Let’s all carry that energy into the weekend—it’s going to be a hot one, so stay cool and take care! 🩵
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Happy Sunday HC fam! Recently our Home Caring Vermont team had the privilege of attending the 20th anniversary celebration of Hope City Mission, a vital organisation making a profound difference in our community. As proud sponsors we deeply admire their unwavering dedication to providing food relief, support and hope to those in need. Hope City Mission’s initiatives extend far and wide from their compassionate crisis support programs to sustainable efforts like planting seedlings, whose produce directly benefits people facing hardship. It’s a joy to stand beside them in their mission to uplift lives and foster resilience.
Our sponsorship reflects Home Caring’s core value of giving without expecting anything in return. We’re thrilled to have contributed to initiatives like installing a sprinkler system to nurture their community garden, where fresh produce is grown for those living in crisis. Supporting Hope City Mission means investing in kindness, growth and care and we couldn’t be prouder to play a part in their incredible journey. Here’s to creating positive change together! 🩵
#happysunday #welovewecare
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